THE CHALLENGE.

The portal has more than 3,000 pages, not organized, making it hard to find something. There was no thought put into user experience and no responsive design.

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THE SOLUTION.

Improve brand equity and online reach through branded storytelling, overall site architecture, and navigation to enable easier browsing and a more frictionless experience. Create a highly usable, searchable and browseable product catalogue with easy social sharing options and clear conversion points. . Implement a fully responsive design that works well with all OS.

THE RESULTS.

Redesigned the website and new developments in the Microsoft SharePoint platform. Content development for more than 100,000 words in Arabic and English including the translation, copywriting and proofreading.

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